raum by BRAUN
Branding for a hotel brand by BRAUN
raum by BRAUN, which translates to spaces by BRAUN is a hotel brand for the famous consumers' products company from Germany.
The main goal for the project was to understand the BRAUN's existing visual elements and aesthetics and to develop them to create a new identity for the hotel. The logotype, typography, selection of colors and the visual graphics were all driven based on the studies on the studies of the brand BRAUN.